Market Research FAQ

Q: What are some good resources to find this information (both about the company and the market) other than just Googling? I have access to Crunchbase, and I know websites offer a lot of info, but are there any other ones that consistently prove helpful?

To start, it can be helpful to leverage resources from VC / firms that produce research/content.

Here are a few examples of ones I have found useful in the past -

Select VC Sources

• Bessemer Venture Partners | Industry Research + Roadmaps: BVP Atlas | Select Historical Memos: BVP Memos

• A16Z: Articles and Content

• Lightspeed Venture Partners: Web3/Crypto/Metaverse Resources | Medium

• Base10 Comprehensive Trend Reports: Base 11 Research

Vertical / Niche Specific Examples

• Fitness/Wellness: Fitt Insider (their newsletters are great for finding small comps)

• Crypto: Coin Telegraph Articles | Defi - Fintech Collective | Music/Web3: Water + Music

• Consumer tech/Media: Rockwater Research

• Health: Mental Health - What If Ventures | Rock - Behavioral Health Rock - Women's Health (+more) | FemTech Landscape

• Generalist Market Maps: Lerer Hippeau

Consulting Reports: Deloitte Industry Outlooks | McKinsey Research

Q: If not a part of pitch meetings, what is a good way to find out the “story” behind the founders and team?

Podcasts! I try to search the company or team in apple podcasts and find that it's a great way to learn the story. I also have found searching the people/team to be helpful - sometimes an independent interview / medium article / etc will pop up. Other times there might be an intro article, whitepaper or discord.